I wasn’t expecting to start loving a band from a Sky 1 talent show. But “Must Be The Music” has been really fresh and exciting, my X-Factor loving wife and I have been looking forward to all the live shows, and it’s so good that someone had the balls to believe there is another way to show off talent. It doesn’t have to be covers (nice as they can be), it can be brand new unknown songs and they can SELL on first listen… if (and it’s a BIG IF)… the talent is really, really good.
How good is Dizzee Rascal? Could he be the next generation Simon Cowell? He’s sharp, he makes sense, and he’s got great ears for talent. If I were ITV, I’d be getting ready to make him an offer. He’s played a big part in making this stupidly ambitious programme work.
It would be brave to plan on finding even one or two acts good enough to go into the top 40 off no radio play and virtually none of the other coverage record companies expect to need (music TV channels, This Morning, online campaigns, gigging, TV advertising…). I can see three in iTunes’ top 30 right now, plus a second top 40 song by Missing Andy which wasn’t even on Sunday’s show.
There are acts which have been plugged and marketed to perfection over months and aren’t selling as many songs as these people who do brand new, never-before-heard songs one night on Sky.
Must be the music? Must be TALENT to do that. I hope lots of them do well, and that they find good partners (in record companies or elsewhere) who get them and can bring the best music out of them, long term.
I’m thinking Missing Andy should have LOTS of hits (they already have two), and I’m very happy to pass on this clip of them doing their thing.